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How To Make Your Game UI Shine & Increase Conversions

Why game UI matters Maybe you want to help the players find their way through the menus. You may also want to increase your sales. Regardless of your goal, you can achieve it all by using the principles of design the right way and measuring the impact of your changes. We want people to find their […]

15 Metrics All Game Developers Should Know by Heart

Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. These numbers are relatively straightforward and measure concrete actions. More complicated metrics include things like churn, Average Revenue Per Paying User (ARPPU) […]

42 Ways to Monetize Your Mobile Game

42 Ways to Monetize Your Mobile Game

It seems that forty-two is not only the answer to "life, universe and everything". It is also the answer to your monetization strategy. Read these 42 tips that Yaniv Nizan has to share on making your game profitable.

An interview with Voodoo games

Breaking into Mobile Games Publishing: An Interview with Voodoo

Thanks for taking the time to talk to me Hugo, could you kick things off by describing a little about Voodoo, yourself, and what drew you into the gaming industry? Sure. My name’s Hugo and I’m currently a Publishing Manager at Voodoo. I met the co-founders, Alex and Laurent, 4 years ago when the company […]

No Budget

Marketing Your Indie Game On A Zero-Dollar Budget

Why Marketing Your Game is Essential Most indie games are not profitable. There are plenty of great games that come out all the time, and as you know, making great games is not enough to sell them. It’s true for all kinds of creations and products. You can rarely rely on what you make to […]

Mobile Metrics and KPIs

50+ KPIs to Measure Your Mobile Game or App

What Are Mobile KPIs? So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance […]

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