Getting started with Game Analytics

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Getting and keeping players in the game store

While most players will definitely check your in-game store out of sheer curiosity, it’s a true art to keep them there. An art in which Yaniv Nizan is ready to train you.

Guest posts
priceRight

How to Price your In-app Purchase Items

There’s an entire science behind how to price your in-game purchases. Yaniv Nizan is back to give us some pointers on how to do it right.

Guest posts
Book stack

Getting started with analytics 4: Reading (Part 2)

If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. This second post focuses on presentations, research articles and relevant material around games.

Fundamentals, Great Reads, Guide
books

Getting started with analytics 4: Reading (Part 1)

If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. In this post we provide suggestions for some of the best material out there on game analytics.

Fundamentals, Great Reads, Guide
GameWordCloud

Getting started with analytics 3: Key Terms

The terminology in game analytics is hampered by some confusion, which fundamentally stems from analytics being a relatively new thing in games. This means that the terms and methodologies are generally borrowed from areas outside of game development and adapted locally. Without understanding key terms, looking for knowledge is seriously hampered so here we will spend a bit of time outlining a few of the most important.

Fundamentals
angryBirdsaim

Getting Started with Analytics 2: The Basics

Analytics is much more than a tool for generating revenue in Free-to-Play games. Analytics is a process of discovering and communicating patterns in data with the express purpose of solving problems. This can be as simple as calculating the average time players spend on a game, to a complete analysis of a company┬┤s internal behavior. In this post we describe what game analytics is and what the fundamental benefits of integrating analytics in game development are.

Fundamentals
Getting_Started

Getting started with analytics

Analytics is a powerful tool for informing decision making at strategic and operational levels in game development. It will help you answer key questions about design, fun, engagement, play, monetization and more. But it is a relatively new process in game development and there is not a lot of knowledge available out there for the non-expert. In this blog post, we will try to help you get started on analytics.

Fundamentals
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What is game telemetry?

Telemetry one of the fundamental terms in game analytics, describing the collection of data over a distance. The collection, analysis and reporting of user-behavior telemetry is the foundation for current analytics in game development. There is some confusion about the term, however, so we wanted to provide a bit of information about what telemetry is and its properties.

Fundamentals
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What are game metrics?

In a previous post we discussed what game telemetry is, i.e. the data we use as inputs in game analytics processes. Game metrics is what telemetry is transformed into, and what provides the direct value to development and monetization. In this post we try to set up a definition for what a game metric is.

Fundamentals, Methods

Know your players. Improve monetization. Make games people love.

Analytics for Game Developers

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