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PvP Could Increase Your Game Revenue by 510%

The key to success and drawing revenue for any game is to be fun to play. Shocking huh? I’m sure you had already figured that out on your own. What you might not be entirely aware of is the importance engagement has over game revenue, and a simple way to improve it. A recent study [...]

Design, Great Reads, Guide, News
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Predictive analytics set to become more valuable in light of rising CPIs

Say you produce and market mobile apps for iPhones. You have 1 million active users in the US. Now what are these users economically worth to you? Let’s do a little thought experiment: Say you were to sell them all at market cost-per-install (CPI) to other mobile developers. In January 2012 that would have yielded [...]

CPI, News, User Acquisition
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Interview: Bo Behrmann Cool on User Acquisition and Grow

GameAnalytics has recently launched Grow: the user acquisition agency for mobile games, driven by experts and data insights. We though the best way to deliver the news and details about it is to have a chat with one of the experts behind this service, Bo Behrmann Cool, user acquisition manager. In this interview, Bo talks about how we handle things at Grow and imparts some awesome wisdom about user acquisition strategies and best practices.

News, User Acquisition
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The Game Analytics Playbook at Nordic Game 2014

Not only did we go the Nordic Game Conference, but Allison Bilas presented a “playbook” with detailed instructions and examples on how to analyse the health of a game, what data to be focusing on to get insights and direction, and a framework by which everyone can be involved in the analysis process. Here’s her take on NG14, and a glimpse into her presentation.

News
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How to use GameAnalytics to validate design decisions

We’re proud to announce that GameAnalytics has just been featured on Gamasutra in Amir Fassihi’s article on “Closing the Loop: Validating Design Decisions Using Player Data for a Platformer”. Amir is the team lead of Dead Mage, the studio behind the popular iOS game Shadowblade. Those of you who feared that tools such as GameAnalytics [...]

Great Reads, News
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2013 in Review

There’s a saying floating around the Internet which goes something like this: “Time does not pass, it continues.” And, boy, at GameAnalytics it certainly felt like the passing of days just exploded into an avalanche of change, good news and snowball effects in 2013.

News

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