Great Reads

Know your players

Why now’s the time to get to know your players

Marketing is a dirty word within the walls of many independent developers. Even for those who acknowledge it’s something they should be doing, it’s still often a task tackled right at the last minute – a reluctant last tick on a checklist. As with any job handled in a half hearted manner, however, it often [...]

Great Reads
GameAnalytics - 16 Reasons Why Players Are Leaving Your Game

16 Reasons Why Players Are Leaving Your Game

Players leave games. According to Marc Robinson’s 2013 GDC talk, “On average, less than 40% of players return to a free-to-play game after just one session.” And as you know, our first duty as professional game designers is to create compelling experiences. We make games for the players to enjoy and play! If they leave [...]

Design, Great Reads
Game Analytics for game developers

Squeezing more juice out of your game design!

So you’ve made a great core game. The mechanics are rock solid, the first time user flow feels great and people can understand how to play, but somehow your game doesn’t feel quite right. Since gamers first began interacting with controllers, designers have struggled to make experiences feel better, this adaptation of your games feel is often [...]

Design, Great Reads
data

Data Visualization in Games

Data visualization augments cognition. Data visualization provides new insights; data visualization teaches the reader. Games, at their core, are all about learning: spatial, temporal, motor, and sometimes even intellectual. You learn how to play within a game’s rule-set, and to improve you learn. Once you completely master a game to the core, it ceases to [...]

Great Reads, Guest posts
vaingloryblog

If Vainglory Doesn’t Make it, No One Will

In short: Vainglory is without a doubt the best MOBA that has or will be made for touch screen devices. It’s a giant fish in a very small pond that is the MOBA category on touchscreen devices. If the pond grows into an ocean, it’s only because of this game. Super Evil Megacorp’s (SEM) Vainglory [...]

Case Study, Design, Great Reads
Allison CC

Game analytics for everyone – and links to other great talks!

From the the 10th to the 12th of November I had the pleasure of attending the ninth annual Casual Connect Eastern Europe in Belgrade, Serbia, and the whole experience was a blast. It was the first time the conference was held in the beautiful Eastern European city. With over 1000 attendees from 51 different countries, [...]

Game Data Mining, Great Reads, Monetization
image_predictive-analytics1-700x300_copy

PvP Could Increase Your Game Revenue by 510%

The key to success and drawing revenue for any game is to be fun to play. Shocking huh? I’m sure you had already figured that out on your own. What you might not be entirely aware of is the importance engagement has over game revenue, and a simple way to improve it. A recent study [...]

Design, Great Reads, Guide, News
header

The Golden Curve: Determining Player Value in Freemium Apps

It is impossible to perfectly know the value of a user before they stop playing the game. You can only estimate it, i.e. make a statement about the probable value of a user. This is where the Golden Curve comes in, and Julian Runge tells you all about it in this article.

Great Reads, Guest posts

Know your players. Improve monetization. Make games people love.

Analytics for Game Developers

Sign up for FREE