Great Reads

Allison CC

Game analytics for everyone – and links to other great talks!

From the the 10th to the 12th of November I had the pleasure of attending the ninth annual Casual Connect Eastern Europe in Belgrade, Serbia, and the whole experience was a blast. It was the first time the conference was held in the beautiful Eastern European city. With over 1000 attendees from 51 different countries, [...]

Game Data Mining, Great Reads, Monetization
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PvP Could Increase Your Game Revenue by 510%

The key to success and drawing revenue for any game is to be fun to play. Shocking huh? I’m sure you had already figured that out on your own. What you might not be entirely aware of is the importance engagement has over game revenue, and a simple way to improve it. A recent study [...]

Design, Great Reads, Guide, News
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User acquisition and future Grow perspectives – interview with Aaron Le Conte

In this interview, Aaron Le Conte, user acquisition manager in Grow, imparts some awesome wisdom about user acquisition strategies and best practices, and sheds some light on how Grow is doing and where its heading. Grow is GameAnalytic’s data driven user acquisition agency for mobile games. It has existed for half a year – and it’s growing steadily. [...]

Great Reads, User Acquisition
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The Golden Curve: Determining Player Value in Freemium Apps

It is impossible to perfectly know the value of a user before they stop playing the game. You can only estimate it, i.e. make a statement about the probable value of a user. This is where the Golden Curve comes in, and Julian Runge tells you all about it in this article.

Great Reads, Guest posts
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Economic Research on MMORPGS: A Quick Overview

Anders Drachen, Shawna Baskins and Joseph Riley take a quick look at some of the interesting research papers from the hallowed halls of academia and beyond.

Great Reads, Guest posts
Mic

GDC Vault 2014 Must Watch

Allison Bilas gives her recommendations on the must watch game analytics related talks from the GDC Vault 2014.

Great Reads
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Freemium Economics: Commerce at a Price Point of $0

Eric Seufert on Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, his recently published book that covers topics ignored by many product developers, but which ultimately form the crux of the freemium model.

Great Reads, Guest posts
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10 Great Resources on Game Analytics

Anders Drachen has put together another list of great new and older resources about game analytics, monetization, prediction and design, to keep you up to date with what is happening in the field.

Great Reads
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Navigating the hazards of game data

Effective data capture is vital to delivering games as a service. The trouble is how do we know what the data means? How can we be sure we are asking the right questions?

Great Reads, Guest posts

Know your players. Improve monetization. Make games people love.

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