Fundamentals
  • chinese-gamers-behavior

    Chinese Gamers: in-game behaviour of players from China

    During the last few years, the Chinese market has become a massive opportunity for game developers. There are 550 million active smartphones and tablets in the country, and every one of them has an average of 5 games installed. The key questions to answer, therefore, are about the players: How do Chinese players compare to […]

  • FTUE

    Tips for a Great First Time User Experience (FTUE) in F2P Games

    Someone has chosen your app over the 1,500,000 other apps in the App Store or on Google Play. That’s fantastic! The next couple of moments after a user downloads a free-to-play (F2P) game are critical. Users are fickle and it takes a compelling introduction to keep them coming back. Worse yet, the cost of downloading […]

  • Soft launching games

    Softly Does It: 3 steps to mastering your game’s soft launch

    In one of the largest supermarket outlets in the whole of the UK, just down the road from where your humble blogger lives, sits a kitchen. Built in plain sight, this bizarre little pantry feels a somewhat curious companion to the seemingly endless run of aisles selling all the goods you’d expect a supermarket to […]

  • game development metrics

    15 Metrics All Game Developers Should Know by Heart

    Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. These numbers are relatively straightforward and measure concrete actions. More complicated metrics includes things like churn, Average Revenue Per Paying User (ARPPU) […]

  • Game Analytics Metrics For Marketing

    5 Game Analytics Metrics To Consider For Selling More Games

    Did you know game analytics metrics can be used for more than just improving your games? They can also be used for selling more of those games. You’re probably already familiar with the five game analytics metrics I’m about to reference. But what I’m hoping you’re not already familiar with is how those well-known metrics […]

  • All you need to know about KPIs Banner

    Everything you need to know about interpreting KPIs

    As independent game designers, we generally want to focus on creating games. Sales and marketing related domains often feel foreign to us. Yet, to make a living, we do have to think as a company sometimes. Once we know how to make games, we have to learn how to market and sell them. On a […]

  • Pong

    Games and Analytics: A look through time

    The fear of losing the fun of your game when you start implementing analytics is ever present. But taking a look at the classics from which most developers get their inspiration, will reveal seamless ways of integrating game design and analytics. One of the problems when you start looking at data for your game is […]

  • Book stack

    Getting started with analytics 4: Reading (Part 2)

    If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. This second post focuses on presentations, research articles and relevant material around games.

  • books

    Getting started with analytics 4: Reading (Part 1)

    If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. In this post we provide suggestions for some of the best material out there on game analytics.