Fundamentals
  • How to soft launch a game

    Softly Does It: 3 steps to mastering your game’s soft launch

    In one of the largest supermarket outlets in the whole of the UK, just down the road from where your humble blogger lives, sits a kitchen. Built in plain sight, this bizarre little pantry feels a somewhat curious companion to the seemingly endless run of aisles selling all the goods you’d expect a supermarket to […]

  • Metrics for game analytics

    15 Metrics All Game Developers Should Know by Heart

    Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. These numbers are relatively straightforward and measure concrete actions. More complicated metrics includes things like churn, Average Revenue Per Paying User (ARPPU) […]

  • Game Analytics Metrics For Marketing

    5 Game Analytics Metrics To Consider For Selling More Games

    Did you know game analytics metrics can be used for more than just improving your games? They can also be used for selling more of those games. You’re probably already familiar with the five game analytics metrics I’m about to reference. But what I’m hoping you’re not already familiar with is how those well-known metrics […]

  • All you need to know about KPIs Banner

    Everything you need to know about interpreting KPIs

    As independent game designers, we generally want to focus on creating games. Sales and marketing related domains often feel foreign to us. Yet, to make a living, we do have to think as a company sometimes. Once we know how to make games, we have to learn how to market and sell them. On a […]

  • Pong

    Games and Analytics: A look through time

    The fear of losing the fun of your game when you start implementing analytics is ever present. But taking a look at the classics from which most developers get their inspiration, will reveal seamless ways of integrating game design and analytics. One of the problems when you start looking at data for your game is […]

  • Book stack

    Getting started with analytics 4: Reading (Part 2)

    If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. This second post focuses on presentations, research articles and relevant material around games.

  • books

    Getting started with analytics 4: Reading (Part 1)

    If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. In this post we provide suggestions for some of the best material out there on game analytics.

  • GameWordCloud

    Getting started with analytics 3: Key Terms

    The terminology in game analytics is hampered by some confusion, which fundamentally stems from analytics being a relatively new thing in games. This means that the terms and methodologies are generally borrowed from areas outside of game development and adapted locally. Without understanding key terms, looking for knowledge is seriously hampered so here we will spend a bit of time outlining a few of the most important.

  • angryBirdsaim

    Getting Started with Analytics 2: The Basics

    Analytics is much more than a tool for generating revenue in Free-to-Play games. Analytics is a process of discovering and communicating patterns in data with the express purpose of solving problems. This can be as simple as calculating the average time players spend on a game, to a complete analysis of a company´s internal behavior. In this post we describe what game analytics is and what the fundamental benefits of integrating analytics in game development are.