Book stack

Getting started with analytics 4: Reading (Part 2)

If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. This second post focuses on presentations, research articles and relevant material around games.

Fundamentals, Great Reads, Guide

Getting started with analytics 4: Reading (Part 1)

If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. In this post we provide suggestions for some of the best material out there on game analytics.

Fundamentals, Great Reads, Guide

Getting started with analytics 3: Key Terms

The terminology in game analytics is hampered by some confusion, which fundamentally stems from analytics being a relatively new thing in games. This means that the terms and methodologies are generally borrowed from areas outside of game development and adapted locally. Without understanding key terms, looking for knowledge is seriously hampered so here we will spend a bit of time outlining a few of the most important.


Getting Started with Analytics 2: The Basics

Analytics is much more than a tool for generating revenue in Free-to-Play games. Analytics is a process of discovering and communicating patterns in data with the express purpose of solving problems. This can be as simple as calculating the average time players spend on a game, to a complete analysis of a company┬┤s internal behavior. In this post we describe what game analytics is and what the fundamental benefits of integrating analytics in game development are.


Getting started with analytics

Analytics is a powerful tool for informing decision making at strategic and operational levels in game development. It will help you answer key questions about design, fun, engagement, play, monetization and more. But it is a relatively new process in game development and there is not a lot of knowledge available out there for the non-expert. In this blog post, we will try to help you get started on analytics.


Announcing: Game Analytics – Maximizing the Value of Player Data

The book is the result of collaboration between a lot of people, managed and edited by Magy Seif El-Nasr, Anders Drachen (Lead Game Analyst at Game Analytics) and Alessandro Canossa (also affiliated with Game Analytics). At a whopping 800 pages with over 200 illustration it is a beast of a volume! We hope it will prove a valuable addition to the growing field of game analytics and business intelligence in game development. The book should be published sometime in the fall, and will be out both in hardcover format and as a much cheaper e-book.

Fundamentals, Great Reads

Practical issues in game data mining

Apart from the purely methodological concerns that gains the most attention on this blog, there are a range of important issues to consider when planning to or performing collection of game telemetry and mining of this type of data. For example, confidentiality of user data and effective pre-processing approaches are among the most important. Here we take a brief look at some of them.

Fundamentals, Game Data Mining

Third Party Analytics: what are the options?

Outside the companies that actually develop computer games and other forms of interactive entertainment, a rapidly increasing number of third-parties have emerged in the past few years to provide analytics-related services to companies. Here we provide a brief overview of the types of providers available and the pros/cons of their services.

Fundamentals, Game Data Mining

Feature Selection and the Law of Diminishing Returns

A problem that recurrently mentioned during the recent Data Science Day in Berlin is feature selection: given the array of possible variables/features to track from a digital game, which of these should we track? The solution I heard mentioned most often was: track everything, analyze everything. However, this approach is not without its problems, notably in terms of the resources it requires to analyze everything. Another thing to consider is the law of diminishing returns.


What is game telemetry?

Telemetry one of the fundamental terms in game analytics, describing the collection of data over a distance. The collection, analysis and reporting of user-behavior telemetry is the foundation for current analytics in game development. There is some confusion about the term, however, so we wanted to provide a bit of information about what telemetry is and its properties.


Know your players. Improve monetization. Make games people love.

Analytics for Game Developers

Sign up for FREE