How to Perfect your Game’s Core Loop

At the heart of your game’s design, there are core mechanics, and the core gameplay loop. In short, it’s the main activities that structure the entire design and the players engage into repeatedly, in a looping sequence. It’s part of the essence of the game, something you cannot remove without fundamentally altering the experience. In […]


Our 9 Sound Design Tips to Improve your Game’s Audio

We barely touched on sound, yet it’s an important part of the game’s experience: It gives cues to the player that will help him to react to the world. For example, you can hint the presence of some NPC behind a wall or inside a building. Or let the player know that an enemy is […]

Game UI Design

How To Make Your Game UI Shine & Increase Conversions

Why game UI matters Maybe you want to help the players find their way through the menus. You may also want to increase your sales. Regardless of your goal, you can achieve it all by using the principles of design the right way and measuring the impact of your changes. We want people to find their […]

UX Game Design

5 Tips to Improve Your Game’s User Experience

In a small indie development team, you get to wear multiple hats, and you most likely fix some of your game’s UX design issues. That’s why it’s important to know about this vast and deeply interesting domain. That’s also why today, we’re sharing 5 tips for you to improve your game’s user experience. What is UX […]

3 steps to improve your game’s graphics

We have a strong tendency to judge a book by its cover. It takes but a split-second for our opinion of a website or any visual design to be tinted. Positively or negatively. Coming up with both an appealing art direction and some efficient UX design is no easy task. When someone discovers your game, […]

Tips for a Great First Time User Experience (FTUE) in F2P Games

Someone has chosen your app over the 1,500,000 other apps in the App Store or on Google Play. That’s fantastic! The next couple of moments after a user downloads a free-to-play (F2P) game are critical. Users are fickle and it takes a compelling introduction to keep them coming back. Worse yet, the cost of downloading […]

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