Game Analytics From A Game Designers Perspective

Game Analytics From A Game Designer’s Perspective

As game designers, we tend to perceive our activity as a mix of art and science. After all, game design is deeply linked to psychology, as well as design! The design part is pretty straightforward and well-documented. There is plenty of reading on the topic, starting with Jesse Schell’s famous textbook.   It is different [...]

Design, Methods
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The GameAnalytics-adjust Integration

As some of you may have noticed, we have in place a seamless integration with adjust – the business intelligence platform for mobile app marketers. But what does this mean for you? Everyone knows by now that in today’s market making a great game just doesn’t cut it anymore. So, if you’re using adjust to [...]

News
Pong

Games and Analytics: A look through time

The fear of losing the fun of your game when you start implementing analytics is ever present. But taking a look at the classics from which most developers get their inspiration, will reveal seamless ways of integrating game design and analytics. One of the problems when you start looking at data for your game is [...]

Guest posts
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A new approach to marketing mobile games

Mobile gaming is a fiercely competitive, fast changing field. Developers are under constant pressure to make games better. Meanwhile, advertising costs are climbing, as industry leaders like King Digital (maker of ‘Candy Crush’) buy up much of the available ad inventory via Facebook and Twitter. Start-up ‘Seriously’ is taking a more creative marketing approach. Founded [...]

Uncategorized
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Data Visualization in Games

Data visualization augments cognition. Data visualization provides new insights; data visualization teaches the reader. Games, at their core, are all about learning: spatial, temporal, motor, and sometimes even intellectual. You learn how to play within a game’s rule-set, and to improve you learn. Once you completely master a game to the core, it ceases to [...]

Great Reads, Guest posts
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Create your Push Notification Strategy

Earlier, I covered why it’s important to send good push notifications to your users and how to do it. Now you know how to craft valuable messages for gamers, it’s time to take a step forward and learn about how important the underlying notification strategy really is. Maybe you’re wondering: Why bother with push notifications? [...]

Guest posts, Guide
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Learn the Push Notifications Best Practices

Sending messages via push has become a business standard in mobile games. “Hey! Your pets miss you.” To which I reply: I don’t really care, don’t distract me with this messages again! *push notifications=switched off* This kind of messaging can be annoying most of the time, but it doesn’t have to be like this. There [...]

Guest posts, Guide
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From the Bench share their experience with GameAnalytics and AppsFlyer!

As some of you might have heard, GameAnalytics and AppsFlyer have partnered up, to bring game developers an exceptional analytics and attribution solution. By integrating the two tools, game developers will be able to get the full picture of where their players come from and how the different cohorts convert and monetize. This provides great [...]

News, Uncategorized
Kimforside

How Kim Kardashian: Hollywood Made the A-List

Unless you’ve been living under a rock for the past six months, you’re undoubtedly familiar with the phenomenon that is Glu Mobile’s Kim Kardashian: Hollywood (iOS / Android). Even if you haven’t played the game yourself, you’ve almost certainly entered its orbit. It inspired intellectual criticism that foreshadowed GamerGate! It generated discussion about the value [...]

Case Study, Guest posts, News
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GameAnalytics and AppsFlyer team up!

We are happy to announce that we have teamed up with AppsFlyer! With our analytics engine we support the full lifecycle from acquisition, to retention and to monetization of players. AppsFlyer, is a mobile app measurement, attribution and analytics SaaS platform that allows app developers, brands and agencies to measure mobile user acquisition across all [...]

News

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