Quasar

Introducing Clustering I: Behavioral Profiling for Game Analytics

Anders Drachen, Christian Bauckhage and Rafet Sifa introduce the foundations of cluster analysis for player behavior, and the background for why these kinds of techniques are useful for game analytics. This is the first in a series of four posts.

Guest posts
mmorpg_economies_researches

Economic Research on MMORPGS: A Quick Overview

Anders Drachen, Shawna Baskins and Joseph Riley take a quick look at some of the interesting research papers from the hallowed halls of academia and beyond.

Great Reads, Guest posts
Mic

GDC Vault 2014 Must Watch

Allison Bilas gives her recommendations on the must watch game analytics related talks from the GDC Vault 2014.

Great Reads
glitch-homepage-1680x1050_02

Visualizing Dynamic Behavior Flow

Using the MMORPG Glitch as a case example, Shawna Baskins, Joseph Riley and Anders Drachen describe the process of developing a method for generating behavioral profiles and visualizing how players over time migrate between these profiles.

Case Study, Guest posts
freemium_economics_cover

Freemium Economics: Commerce at a Price Point of $0

Eric Seufert on Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, his recently published book that covers topics ignored by many product developers, but which ultimately form the crux of the freemium model.

Great Reads, Guest posts
OLYMPUS DIGITAL CAMERA

The Compulsion Loop Explained

Joseph Kim details the compulsion loop concept, expands it with his own interpretation, and describes the potential future opportunity leveraging this concept.

Guest posts

Know your players. Improve monetization. Make games people love.

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