Create1

Create your Push Notification Strategy

Earlier, I covered why it’s important to send good push notifications to your users and how to do it. Now you know how to craft valuable messages for gamers, it’s time to take a step forward and learn about how important the underlying notification strategy really is. Maybe you’re wondering: Why bother with push notifications? [...]

Guest posts, Guide
learn1

Learn the Push Notifications Best Practices

Sending messages via push has become a business standard in mobile games. “Hey! Your pets miss you.” To which I reply: I don’t really care, don’t distract me with this messages again! *push notifications=switched off* This kind of messaging can be annoying most of the time, but it doesn’t have to be like this. There [...]

Guest posts, Guide
logo123_360_copytheone

From the Bench share their experience with GameAnalytics and AppsFlyer!

As some of you might have heard, GameAnalytics and AppsFlyer have partnered up, to bring game developers an exceptional analytics and attribution solution. By integrating the two tools, game developers will be able to get the full picture of where their players come from and how the different cohorts convert and monetize. This provides great [...]

News, Uncategorized
Kimforside

How Kim Kardashian: Hollywood Made the A-List

Unless you’ve been living under a rock for the past six months, you’re undoubtedly familiar with the phenomenon that is Glu Mobile’s Kim Kardashian: Hollywood (iOS / Android). Even if you haven’t played the game yourself, you’ve almost certainly entered its orbit. It inspired intellectual criticism that foreshadowed GamerGate! It generated discussion about the value [...]

Case Study, Guest posts, News
Artboard 1123

GameAnalytics and AppsFlyer team up!

We are happy to announce that we have teamed up with AppsFlyer! With our analytics engine we support the full lifecycle from acquisition, to retention and to monetization of players. AppsFlyer, is a mobile app measurement, attribution and analytics SaaS platform that allows app developers, brands and agencies to measure mobile user acquisition across all [...]

News
image_predictive-analytics1-700x300_copy_copy

Quit the Grind: Other Ways to “Level”

In many RPGs you reach a point when battles are neither novel nor challenging, when you’re just going through the motions for gold or experienceーalso known as grinding. It can kill any momentum the game had going, and it turns play into work. The problem is that grinding is hard to avoid in the standard [...]

Case Study, Guest posts, Methods
vaingloryblog

If Vainglory Doesn’t Make it, No One Will

In short: Vainglory is without a doubt the best MOBA that has or will be made for touch screen devices. It’s a giant fish in a very small pond that is the MOBA category on touchscreen devices. If the pond grows into an ocean, it’s only because of this game. Super Evil Megacorp’s (SEM) Vainglory [...]

Case Study, Design, Great Reads
Allison CC

Game analytics for everyone – and links to other great talks!

From the the 10th to the 12th of November I had the pleasure of attending the ninth annual Casual Connect Eastern Europe in Belgrade, Serbia, and the whole experience was a blast. It was the first time the conference was held in the beautiful Eastern European city. With over 1000 attendees from 51 different countries, [...]

Game Data Mining, Great Reads, Monetization
clash_blog

Soft touches on Clash of Clans monetization

I’ve met a lot of fellow free-to-play-game developers recently and talking about games always eventually turns to monetization. Talking about monetization inevitably turns to the big successes in the market, including Clash of Clans. I love Clash’s monetization design, as it’s very simple to understand from the player’s perspective. It doesn’t enforce payment at any [...]

Case Study, Guest posts, Guide, Monetization

Know your players. Improve monetization. Make games people love.

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