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Predictive analytics set to become more valuable in light of rising CPIs

Say you produce and market mobile apps for iPhones. You have 1 million active users in the US. Now what are these users economically worth to you? Let’s do a little thought experiment: Say you were to sell them all at market cost-per-install (CPI) to other mobile developers. In January 2012 that would have yielded [...]

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Match 3 Game in Review: Fruits and Friends

Yaniv Nizan reviews Fruits and Friends, an entertaining, iOS-only match three, and gives some pointers on level progression and player engagement.

Guest posts
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Interview: Bo Behrmann Cool on User Acquisition and Grow

GameAnalytics has recently launched Grow: the user acquisition agency for mobile games, driven by experts and data insights. We though the best way to deliver the news and details about it is to have a chat with one of the experts behind this service, Bo Behrmann Cool, user acquisition manager. In this interview, Bo talks about how we handle things at Grow and imparts some awesome wisdom about user acquisition strategies and best practices.

News, User Acquisition
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Drop Limbs: Game Review and Monetization Tips

Yaniv Nizan reviews Drop Limbs and analyses what works and what doesn’t, while giving a few tips on how the game could be improved, in order to increase engagement and revenue.

Guest posts
KPI

Free to Play and Its Key Performance Indicators

David Xicota presents a glossary of the most relevant and common terms in the online games industry. They constitute the background of why it’s important to design games that engage with the players.

Fundamentals, Guest posts
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The Game Analytics Playbook at Nordic Game 2014

Not only did we go the Nordic Game Conference, but Allison Bilas presented a “playbook” with detailed instructions and examples on how to analyse the health of a game, what data to be focusing on to get insights and direction, and a framework by which everyone can be involved in the analysis process. Here’s her take on NG14, and a glimpse into her presentation.

News
TERA_Wallpaper_Rising

Introducing Clustering IV: The Case of Tera Online

Anders Drachen, Christian Bauckhage and Rafet Sifa provide a couple of examples showing how cluster analysis operates in practice on player data and how to present the results of cluster analysis, in order to make them actionable. This is the last post in its series.

Case Study, Guest posts
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Introducing Clustering II: Clustering Algorithms

Anders Drachen, Christian Bauckhage and Rafet Sifa briefly outline several classes of algorithms and discuss the types of contexts they are useful in. This is the second in a series of four posts.

Guest posts
Quasar

Introducing Clustering I: Behavioral Profiling for Game Analytics

Anders Drachen, Christian Bauckhage and Rafet Sifa introduce the foundations of cluster analysis for player behavior, and the background for why these kinds of techniques are useful for game analytics. This is the first in a series of four posts.

Guest posts

Know your players. Improve monetization. Make games people love.

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