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How to Create Immersive Game Intros

Your game’s intro can make or break its retention. Nathan Lovato offers tips on how to get your players through the intro and make sure they stay long enough to get a taste of the best your game has to offer.

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What Analysing 400+ Games Has Taught Us

Each year brings with it a set of new fads in gaming, some make it, some falter, but one question is ever present: what makes a game successful? In an attempt to answer this, we looked at the evolution of key game metrics over 90 days after launch, across 415 games released in 2014 and spreading across multiple genres and platforms.

DataScience
Game Analytics From A Game Designers Perspective

Game Analytics From A Game Designer’s Perspective

As game designers, we tend to perceive our activity as a mix of art and science. After all, game design is deeply linked to psychology, as well as design! The design part is pretty straightforward and well-documented. There is plenty of reading on the topic, starting with Jesse Schell’s famous textbook.   It is different [...]

Design, Methods, Uncategorized
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The GameAnalytics-adjust Integration

As some of you may have noticed, we have in place a seamless integration with adjust – the business intelligence platform for mobile app marketers. But what does this mean for you? Everyone knows by now that in today’s market making a great game just doesn’t cut it anymore. So, if you’re using adjust to [...]

News
Pong

Games and Analytics: A look through time

The fear of losing the fun of your game when you start implementing analytics is ever present. But taking a look at the classics from which most developers get their inspiration, will reveal seamless ways of integrating game design and analytics. One of the problems when you start looking at data for your game is [...]

Guest posts
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A new approach to marketing mobile games

Mobile gaming is a fiercely competitive, fast changing field. Developers are under constant pressure to make games better. Meanwhile, advertising costs are climbing, as industry leaders like King Digital (maker of ‘Candy Crush’) buy up much of the available ad inventory via Facebook and Twitter. Start-up ‘Seriously’ is taking a more creative marketing approach. Founded [...]

Uncategorized
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From the Bench share their experience with GameAnalytics and AppsFlyer!

As some of you might have heard, GameAnalytics and AppsFlyer have partnered up, to bring game developers an exceptional analytics and attribution solution. By integrating the two tools, game developers will be able to get the full picture of where their players come from and how the different cohorts convert and monetize. This provides great [...]

News, Uncategorized
Kimforside

How Kim Kardashian: Hollywood Made the A-List

Unless you’ve been living under a rock for the past six months, you’re undoubtedly familiar with the phenomenon that is Glu Mobile’s Kim Kardashian: Hollywood (iOS / Android). Even if you haven’t played the game yourself, you’ve almost certainly entered its orbit. It inspired intellectual criticism that foreshadowed GamerGate! It generated discussion about the value [...]

Case Study, Guest posts, News
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GameAnalytics and AppsFlyer team up!

We are happy to announce that we have teamed up with AppsFlyer! With our analytics engine we support the full lifecycle from acquisition, to retention and to monetization of players. AppsFlyer, is a mobile app measurement, attribution and analytics SaaS platform that allows app developers, brands and agencies to measure mobile user acquisition across all [...]

News
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Quit the Grind: Other Ways to “Level”

In many RPGs you reach a point when battles are neither novel nor challenging, when you’re just going through the motions for gold or experienceーalso known as grinding. It can kill any momentum the game had going, and it turns play into work. The problem is that grinding is hard to avoid in the standard [...]

Case Study, Guest posts, Methods
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If Vainglory Doesn’t Make it, No One Will

In short: Vainglory is without a doubt the best MOBA that has or will be made for touch screen devices. It’s a giant fish in a very small pond that is the MOBA category on touchscreen devices. If the pond grows into an ocean, it’s only because of this game. Super Evil Megacorp’s (SEM) Vainglory [...]

Case Study, Design, Great Reads

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